New Media

New Schools of Thought

I went to college. In fact, I earned a Master’s degree in literature and taught writing courses for five years. I espoused the ideals of Bloom’s Closing of the American Mind and the value of a classic education. And yet today I rarely use the advanced literary skills I acquired in college, though I continue to read and write voraciously. Sometimes …

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Digital Media Revolution: Implications in Education

I used to think I was a cool kid. I had a pager, an old Compaq PC and a six-disc CD player. This past weekend, I recounted my teenage tech stories to a shocked 10-year-old audience: “You didn’t even have Angry Birds?” And now, when I walk into my own children’s elementary school, there are no chalkboards, word processors or …

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Steve Stoute attends #ShiftNYC

One of the most exciting events during #ShiftNYC was Steve Stoute’s conversations around social media, cultural impact and importance, and the influence of hip-hop culture on overall mainstream values and corporate brands. After speaking with the standing room only crowd, Stout signed copies of his new book, “The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of …

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#ShiftNYC continues with New Work Life ideas

As the #ShiftNYC conference progressed through the end of the week, the energy, themes, and connections of each event built upon the next. Attendees regularly approached the PGi and SocialPeopleTV hosts throughout the day, remarking on the positive vibe of the room as well as the candid and constructive dialogue that highlighted the sessions. The following overview of the New …

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#ShiftNYC Continues with Broadcast and New Media

PGi Shift event

The second day of the #ShiftNYC event brought with it a generous and intelligent panel including participants from SocialTV, OMD, Social People, Edelman Digital and others speaking on the evolution of media and the new demands of audience engagement. This session discussed social media metrics and how measurement can take our attention away from the bigger picture of relationships. Our …

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You Can’t Do That on Television! Or Can You?

I’m sure you can relate to an early point in a newfound relationship where you were both still in that phase where you’re not quite sure things will work out. You may ask feeler questions, such as, “What’s your favorite color,” or if they’re OK with watching “rom-coms.” In the past, I’ve asked, “Where do you get your news,” and …

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Work is a Beach: Are Workations Our Doom or Our Freedom?

You can run, but you can’t hide. Just 15 years ago, vacation was an escape from the daily nine-to-five grind. The unplugged era is over, folks. Welcome to the age of the “workation.” We’ve all had that perfect vacation planned. A week–long trek through Italy, hiking in the Rocky Mountains, lounging on white sand beaches or Christmas with the family. …

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How do Brands Stand out From the Noise?

Traditional marketing practices just don’t cut it anymore. Participating in Twitter, Facebook, blogging, and a host of alternative mass communications platforms have become standard practice for businesses in today’s digital age. Certainly, marketers have had to evolve their strategies and messages to create compelling brands that last and resonate with customers, but with the advent of social media and more …

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DECON’s Peter Bittenbender shares with #Shift

Peter Bittenbender, CEO of DECON, gives #Shift a glimpse into his innovative, powerful business model: combing creative agency, production house and independent record label. [tube]gGhRO2pPYEQ[/tube]

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#SHIFT Marcus Troy – On iMeet and Innovation

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Visual Generation— the Global Language of Image

The Postmodern era has shrunk the world by demolishing distance barriers with technology. Now many individuals and businesses alike depend on communication with people across continents as the global community becomes increasingly intertwined. But while our access to others has improved, new challenges arise in communicating effectively across language and cultural gaps. It’s no wonder then that our language is …

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“Journey of Action” inspires #Shift

Experience the “Journey of Action” team as they share their wisdom on #shift to combine complementary talents and skill sets in a unified focus to follow a singular passion. [tube]7a7sM6C9jo4[/tube]

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