What is one of the most popular technologies and tactics for generating engaging content and driving more qualified leads to sales? Yes, it’s the venerable webinar. And evolution in technology such as SaaS delivery models and integration with your Marketing Automation system, have made webinars more accessible than ever before.
But what is the real value of webinars? And why are so many modern marketers turning to webinars as a demand generation tactic? Read our article The Value of Webinars for the Modern Marketer to get all the answers to obtaining better leads, more engaged prospects, and targeted user data.